Arada

Arada, a prominent real estate developer based in the UAE, was founded in 2017 by Sheikh Sultan bin Ahmed Al Qasimi and Prince Khaled bin Alwaleed bin Talal. Its focus lies in developing modern, sustainable communities, particularly in Sharjah. Arada’s mission is to craft spaces that offer value and quality for families and investors. It mainly focuses on mid-range and luxury segments in the UAE’s real estate market. The company is best known for two flagship developments: Aljada, Sharjah’s largest mixed-use community, and Masaar, an eco-conscious residential “forest” community. Aljada spans 2.2 million square metres and includes residential, commercial, and recreational spaces designed to transform the lifestyle landscape in Sharjah. Through projects like Masaar, Arada integrates sustainable and ergonomic design principles. It offers residents a green, family-centred living experience​. With a recent expansion into Dubai, Arada has acquired a premium beachfront plot on Palm Jumeirah. It marks its entry into ultra-luxury residential development in Dubai’s real estate market. This move highlights Arada's growth strategy and commitment to establishing its presence in prime real estate locations across the UAE.